Privacy policy

Waffle House Merchandise
Last updated: September 26, 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from shop.wafflehouse.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you about your order or account;

  • Screen our orders for potential risk or fraud;

  • Provide you with marketing communications (email and SMS), when in line with the preferences you have shared with us.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

EMAIL & SMS MARKETING

With your permission, we may send you emails and/or text messages about our store, new products, promotions, and other updates.

By signing up to receive SMS messages, you consent to receive recurring automated promotional and personalized marketing messages (e.g., cart reminders) at the phone number provided. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply.

  • Cart Tracking: Waffle House Merchandise’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

  • Opt-Out: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our emails. You can opt out of SMS marketing at any time by replying STOP to any message. Reply HELP for help.

  • Third-Party Providers: We may share your contact information (email and phone number) with third-party service providers that deliver email or SMS messages on our behalf. These providers are only authorized to use your information to support delivery of our communications.

  • No Third-Party Sharing of SMS Consent: SMS opt-in data and consent is used exclusively for sending you text messages (e.g., cart reminders, order updates, and promotions) and will not be shared, sold, or transferred to third parties for any other purpose.

  • Disclaimer: We are not responsible for delayed or undelivered SMS messages. Carriers are not liable for delayed or undelivered messages.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We retain your email and SMS marketing consent until you unsubscribe or request deletion.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 18.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at whwebstore@cgpconnect.com or by mail using the details provided below:

whwebstore
[Re: Privacy Compliance Officer]
General Business Solutions dba CGP
6600 Bay Circle, Norcross GA 30071, United States